JOYCE Debuts “The Atelier Project” ft. Giambattista Valli

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For 45 years, Joyce has driven the fashion scene in Asia, supporting designers and nurturing new generations of fashion auteurs across the globe. Boasting much unique collaboration with some of the world’s most talented creatives, JOYCE has brought to us the most unrestricted and purest form of fashion, from current-yet-classy, luxurious-yet-accessible to avant grande-yet-sustainable.

To kick off the AW15 season, JOYCE works with Giambattista Valli and Wing Shya to create the “The Atelier Project”. Combining Valli’s romantic feminine elegance in fashion with Wing Shya’s dramatic ethereal-style cinema, the new project presents the FW15 Collection in a dreamy atmosphere.

Celebrating the 10th anniversary of his fashion house, Valli has created a renewed sense of appreciation for haute couture to provide for the new generation of customers. The modernized classic looks shown through Wing Shya’s unique perspective has expressed JOYCE’s understanding of both creative minds and customers, preserving the collection as a collectible heirloom for the future.

 

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