DFS Partners with Make-A-Wish International for #JoyToYourWorld Charity Campaign

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DFS Group (DFS) has renewed its partnership with Make-A-Wish® International (www.worldwish.org) for a second year. Throughout the month of December, the #JoyToYourWorld charity campaign by DFS hopes to bring joy to the world of children battling life-threatening medical conditions by helping to grant their special wishes.

Crowdsourcing and social media come together in this charity campaign: DFS customers can help grant wishes by following @DFSOfficial and liking posts tagged with #JoyToYourWorld.

For every #JoyToYourWorld post that receives 1,000 “likes,” DFS will donate to Make-A-Wish International to help grant up to nine wishes to children around the globe. 

The mission of Make-A-Wish is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Since its inception in 1980, Make-A-Wish has collectively granted the wishes of more than 350,000 children in nearly 50 countries. Each wish that comes true inspires these seriously ill children to persevere against their illnesses.

In honor of DFS’ 55th anniversary, 55 celebrity ambassadors have signed up this year to help support the campaign, including past DFS campaign spokespeople Godfrey Gao, Ming Xi, Caroline de Maigret and Perry Liu.

Donation boxes will also be placed in T Galleria by DFS stores worldwide for shoppers to make a contribution to Make-A-Wish International’s important cause:

  • T Galleria Beauty by DFS, Hong Kong, Causeway Bay
  • T Galleria by DFS, Hong Kong, Canton Road
  • T Galleria by DFS, Hong Kong, Tsim Sha Tsui East
  • T Galleria by DFS, Macau, City of Dreams
  • T Galleria by DFS, Macau, Shoppes at Four Seasons
  • T Galleria by DFS, Macau, Macau Studio City
  • T Galleria by DFS, Macau, Galaxy Macau Store
  • T Galleria by DFS, Singapore
  • T Galleria by DFS, Auckland
  • T Galleria by DFS, Okinawa
  • T Galleria by DFS, Hawaii
  • DFS Galleria, Cairns
  • DFS Galleria, Sydney

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I love to write about the hot topics in Hong Kong especially lifestyle, food, beauty and fashion. ‘Work hard and play crazy’ is my spirit as a urbanite. I have lived in a few countries which gives me a broader vision to see things in different perspectives. I wish to spread my words and bring smile and inspiration to my readers.