OMEGA Celebrates 84 Years of Olympic Games Timekeeping & Rio 2016

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By Juliet Lee/ 9th August 2016

The Rio Olympic Games 2016 marks the 27th time that OMEGA is entrusted with the honor of being the Official Timekeeper of the Olympic Games. On 4th August, OMEGA held a splendid exhibition at Harbor City to celebrate 84 years of Olympic Games timekeeping excellence and innovation since 1932.

Where each precious second is the difference between winning or losing, OMEGA is always at the forefront of timekeeping technology to guarantee pin-point precision in recording medal-winning performances as athletes compete on the biggest stage of their lives – leaving no result in doubt. It is under the watchful eye of OMEGA that some of the most incredible sporting moments throughout Olympic history were captured and immortalized – where records were broken and legends were made.

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Guests were able to dive right into OMEGA’s rich history and technological evolution through the exhibition’s showcase of past and present timekeeping equipment and timepieces that revolutionized Olympic Games timekeeping. Significant historic pieces include 1953’s 1/10-Second Split-second chronograph, that measured lap times with an accuracy of 1/10th of a second; and the Swim-O-Matic of 1975 that measured swimming laps to the nearest hundredth of a second. OMEGA will bring its newest and most cutting-edge timekeeping technology to the Rio Olympic Games, such as the Scan-O-Vision MYRIA that captures an impressive 10,000 digital images per second at the finish line for judges to confidently determine the champion of each race.

At the exhibition, guests were encouraged to participate in some photo booth fun that captured their own exciting ‘mid-sprint’ moment of ‘crossing’ the finishing line, and to imagine the victorious bliss of winning an Olympic medal at the winner’s podium.

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The highlight of the exhibition was OMEGA’s unveiling of its special limited edition “Rio 2016” collection in celebration of this year’s Olympic Games. Reflecting the vivacious spirit of Rio de Janeiro, OMEGA took inspiration from the iconic mosaic wave pattern of the Copacabana beach sidewalks to create the unique design on the watch’s dial.

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Exclusive to the Greater China market, the dial of the Seamaster Aqua Terra 150M is embellished with the iconic Copacabana wave design; and customers have three dial colors to choose from: lacquered black, silver or blue. For the blue and black dials, the indexes and hands are coated in 18K gold and a Super-Luminova glazing to match the 18K OMEGA logo, giving it an eye-catching glint of luxury. On the silvery dial, the indexes and hands are rhodium-plated, coated in Super-Luminova and the OMEGA logo on this model is also rhodium-plated. As with all Aqua Terra watches, the watch is powered by OMEGA’s Master Co-Axial 8500, enabling it to perform well at a chronometric level while defying the earth’s magnetic fields up to 15,000 Gauss.
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The lacquered black dial of the Seamaster Diver 300M features the distinctive Copacabana-inspired wave pattern design and is decorated with symbolic red, yellow, green and blue lacquered numeral markings on the polished black ceramic watch bezel, representing the ebullience of Rio and the colors of the Olympic rings. Powered by the Co-Axial calibre 2500, the Seamaster Diver is also resistant up to 300 meters with a 4 year warranty. Adding to its prestige, the celebratory watch is limited to only 3,016 pieces. The “Rio 2016” Olympic Games logo is embossed on the reverse side of the stainless steel case, along with an engraving of its individual Limited Edition number.
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“Recording Olympic Dreams Since 1932″ is the prominent headline of OMEGA’s advertising campaign, starring Olympian brand ambassadors: American simmer Michael Phelps, British heptathlete Jessica Ennis-Hill, Spanish golfer Sergio Garcia and South African swimmer Chad le Clos.”Recording Olympic Dreams Since 1932” echoes OMEGA’s longstanding history of Olympic Games timekeeping as well as its dedication to supporting and recording the hopes and dreams of the Olympic athletes. Watch the compelling advertising campaign here:

For more information visit their website here