Pedder Red F/W 2016 “COOL & COLLECTED” Collection and PEDDER RED X UNISTELLA Collaboration

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By Juliet Lee / 23rd August 2016

Feminine, street-glam and vintage-inspired, Pedder Red presents the “COOL & COLLECTED” Collection for Autumn/Winter 2016.

For its “SHOWTIME” advertising campaign, Pedder Red has collaborated with hehehe, a Hong Kong-based creative team.

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The image series in “SHOWTIME” is the culmination of creative expression in refined silhouettes and textural play that captures moments in a girl’s daily life – such as, romantic occasions, parties, dressing up, beach holidays –  each scenario highlighted under a spotlight.

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The images evokes a whimsical aura, personal style and attitude of a modern girl in today’s culture, enlivened by the textural play with embroidery, floral prints, metallics, gold, glitter, velvet and leather that are featured throughout the “COOL & COLLECTED” collection.

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Four distinct themes arise in Pedder Red’s collection: “Delicate Treasures”, “Powdered Spectator”“Victorian Finds” and “City Dealer.”

Dazzle the night away with “Delicate Treasures,” featuring high-shine designs and metallic tones for sparkle so bright you will need your own dimmer switch.

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A blend of classic-mod-chic-meets-modern-street-style, “Powdered Spectator” showcases tassels, leather perforations, patent pastels and mirrored metallics.

Go for thick soled shoes for give off a bit of class with sass attitude.

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Victorian Finds” embodies our modern love and nostalgia for Victorian vintage embroidery, dark floral prints, abstract nature graphics, strap buckle fasteners and loafer mules.

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City Dealer” is giving us all sorts of vampy vibes: lavish lace, velvet and floral embellishments give a touch of luxe to dress up this season’s dark, gothic mood.

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“Manicure maven” and founder of Unistella, Eun Kyung Park has created PEDDER RED X UNISTELLA, an exclusive line of nail art stickers, to complement Pedder Red’s “COOL & COLLECTED” A/W 2016 collection.

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The nail icon took her inspiration from the graphic triangular shapes on the leather-fringe detailing on pumps, flats and sneakers in the Pedder Red A/W 2016 collection to create these unique nail designs that are statement-making but wearable for the modern woman.

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The PEDDER RED X UNISTELLA nail art collection will be available from 12 September 2016 in stores and online, while stocks last.

The “COOL & COLLECTED” Collection is available in stores and online.

Get your hands on the collections at:

Shop 2345, Harbour City, Tsim Sha Tsui. tel: 2118 0130.

Shop 488, New Town Plaza Phase 1, Shatin. tel: 2118 0136.

Also available online at: http://www.pedderred.com