Bensimon x Ines de la Fressange Only at Rue Madame

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Sure, we’re already beginning to see the end of summer, but that doesn’t mean we can’t keep the styles with us. Collaborating with French Designer Ines de la Freesange, the iconic French lifestyle brand Bensimon presents to you sleek pair of retro tennis shoes in signature Parisian colors to let you savor the final moments of summer.

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Effortlessly chic, the new shoes portrays the epitome of the leisurely French style. The simple-yet-elegant design is easy to carry making the delightful shoes the perfect match from beach outfits to weekend getaways and Sunday brunch.

Rue Madame_BensimonXInesdelafressange_white_$490

Made from canvas with rubber soles, the Bensimon x Ines de la Fressange collection is machine-washable at 30C allowing you to keep the crisp fresh look no matter where your adventure brings you.

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If you’re looking to be the proud owner of these sleek new kicks, you’ll be glad to hear they are available exclusively at Rue Madame stores as well as online at


Rue Madame Boutiques:
Shop 3082A, Podium 3, ifc mall, Central (2234-7880)
Shop 117-118, Lee Garden 2, Causeway Bay (2972-2021)