Ted Baker AW Mission Impeccable

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To unravel their new Autumn Winter 16 Collection, Ted Baker collaborates with renowned director Guy Ritchie as Executive Producer and Mentor to emerging directors Crowns & Owls for an enticing 3-minute film, Mission Impeccable.


First of its series. the short film depicts T.E.D, an enigmatic leader of his eponymous agency deploy some of his best agents to prevent a massive couture catastrophe. With future episodes to be unveiled in the future, audiences are left with a cliff hanger to the story of Mission Impeccable.


Showcasing the new collection with a gripping espionage backdrop, the brand’s sophisticated timeless classic looks are idolized, showing audiences the smartest and sleekest side of Ted Baker. The full three-minute film, was released in HK on 13th September 2016 and is entirely shoppable onTedbaker.com, exclusive UK partner Selfridges.com and exclusive partner for The Americas, Nordstrom.com.


More on the AW16 collection coming soon!