Swarovski SS 2014 Collection

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The beauty, richness, and long history of this world has always amazed and nourished us, and so does Swarovski, which is inspired continuously by the nature, contemporary art, diverse cultures and different customs.

amazing necklaceFor the first time, Swarovski pays tribute to art through its SS2014 Collection, which is based on earthy and other bright color tones, and mixed with elements ranging from tribal craftsmanship to contemporary art. ” “In colors, silhouettes, materials, and textures, art has always been a source of inspiration for designers, creators of fashion,” says Nathalie Colin, Creative Director at Swarovski. Here, simplicity meets complexity, creating a popular and eyecatching style that provides essential punctuation to your wardrobe.

The brand uses cutting-edge techniques to combine tradition and craftsmanship where two themes “Tribal Glam” and “Monochrome Blue” are featured, showing the concept of culture infusion and a relaxed, simple and direct ambience.video triple rings

Inspired by art and craftsmanship of Africa, “Tribal Glam” has been given an urban twist by adding golden tone and infusing gold- or silver-plated metals with simple materials such as wood, leather or cord. Through animal patterns and moving fringes, all products reflect the refined taste and bring fabulous charm to crystals.


The “Video” pendent and “Stone” bagals with rose gold, silver and black tones highlight the mix effect of plating and black as if they were coming from the earth. Playing the same spirit is “Auburn”, which is carefully made with metal and leather, and finished with rough crystals in a way similar to embroidery to explain modern totems.



Both simple and opulent, the “Arty” pendant and earrings with their bold central exclusive cut crystal stones combine the precise techniques of pavé and Pointiage®. The “Afternoon” long earings are like tribal mask with fringe while the cocktale ring is framed with metal around the oversized stone.


The spirit of freedom is also featured with double up, two-in-one, and removable pieces such as the “Video” triple rings that can be worn either together in three colors or separately in three ring sections alone.

As one of the three primary colors, blue is picked as the other theme of this season’s collection to show the simplicity of design. Through “Amazing” necklace, crystals and fabrics blend more closely.

A strong feeling of summer is shown through using tones such as turquoise and aqua, including pearl necklace, earings, bracelets and pendents that convey unrestrained life attitude and unique romantic taste, especially after the addition of floral motif.


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