Calvin Klein announces its spring 2014 global advertising campaigns

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Calvin Klein announces its spring 2014 global advertising campaigns

Calvin Klein, Inc. unveiled the new 2014 spring print, digital and outdoor advertising campaigns on Jan.21 for their subordinate brand Calvin Klein Collection, Calvin Klein Platinum label and Calvin Klein Jeans.

unnamed (2)Shot by photographers Mert Alas and Marcus Piggott, Calvin Klein Collection 2014 features models Vanessa Axente and Clark Bockelman, of whom the former is new ambassador of endless euphoria Calvin Klein and the latter closed the Calvin Klein Collection runway show in Milan.

The two photographers also cooperated on Calvin Klein platinum label spring 2014, where top model Liu Wen returned this season, shooting alongside with male model Tim Schumacher. Both the two collections were shot in London.unnamed (11)

Calvin Klein Jeans, on the other hand, was shot by Mario Sorrenti in East Hampton, New York featuring Ms. Axente and Matt Terry, who participated many of the brand’s previous campaigns including Calvin Klein Underwear 2013 and the new creative for Calvin Klein Watches + Jewelry.

 

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