Alexander McQueen McQ New Paterson Street Store

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McQ Alexander Mcqueen, subline of famous luxury brand Alexander Mcqueen that is designed by the same Creative Director for a younger look, opened its new Paterson street store on Feb. 8, 2014.

_DSC1804The new store accentuates fresh and simple style with black, white and red as main colors for interior as well as huge clean mirrors and glass cabinets for a more dignified atmosphere.

Inspired by British sub-culture, McQ SS14 men’s collection combines elements of sportswear with the 90s club culture, adding a touch of rebel image. Besides, The British sub-culture can be seen everywhere from the rolled up trousers bottoms to stripe patterns on the collar.

_DSC1855aBrand’s signature designs are in the collection demonstrated by materials such as nylon, leather, wool and cotton. Highlights of this season includes bomber jacket, jeans, trench coat, and jacket. Another highlight lies in the fabrics which look plicated but can be restored easily.

One recommended must-have is the monogram jeans where an eye-catching black rood is printed on the white base for a strong contrast and a playful style.

Graphic printing patterns inspired by the twisting effect of McQ’s logo also walk throughout the whole collection from normal pieces such as coats, shirts and weaves as well as sporty ones such as sweatpants and sweat shorts.


Store Information
Add: Shop 2614-2615, Harbour City, Tsim Sha Tsui
Tel: 2175 4576

Add: Shop A, G/F, Paterson Street, Causeway Bay
Tel: 2703 0718