Happy Socks SS2014

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HS_25_flatViktor Tell, creative director of Happy Socks who used to be a graphic designer and illustrator, accidently walked into the world of fashion through retail business. Getting inspirations from daily “everything and nothing”, tell likes to put colorful and interesting patterns in his design, which is in accordance with his motto “All play, no work”, meaning transforming a simple product into a popular and amusing story.

It’s spring 2008. One day in April, under the cloudy sky of Stockholm and among a 400-year-old cherry tree and the berry bushes, afflatus of Happy Socks were born in a red cabin with the purpose of adding creativity and happiness on grey mundane life. More specifically, through Happy Socks, they want a cheerful, bright, stylish, surprising brand that tells everyone to abandon mediocrity and live freely.HS_42flat

Continuing the brand image of cheerfulness, Happy Socks Spring Summer 2014 applies more eye-catching colors as well as prints such as lightnings, hearts, cows apart from the prevalent dots, stripes, animal and diamond shaped patterns. On top of that, Hawaiian tropical style and the brand-new tennis socks for sports lovers are available now.


Happy Socks Hong Kong Store
Add: Kiosk 12, LCX, Level 3, Ocean Terminal I, Harbour City, Tsim Sha Tsui, Kowloon
Tel: 5614 4669

Add: G/F & M/F, No. 11 Gough Street, Sheung Wan, Hong Kong
Tel: 2253 1313