Swatch Leaps Ahead to SS14 Collection

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Embrace happiness and joy with Swatch latest, creative, and unique Spring Summer 2014 Collections which will surely surprise you and lighten up your eyes! Originated from the concept of eternal beauty and enduring elegance, the CLASSIC theme kicks off before the PASTRY CHEFS that’s filled with soft, sweet pink candy shop style gets started.

Then SUMMER CLASSICS with metallic surfaces follows, shining the theme in a luminous way while FOR THE LOVE OF PATTERNS illustrates a special and attractive tune by using a variety of micro-patterns and fabric prints.


Ultimate, timeless, and eternal beauty is the concept behind this collection, where functional yet elegant temperament of the watches brings you a timeless joy. The two New Gents — ON THE GRILL and OFF THE GRILL — feature simple black and white with trend-smart perforated dials and an ever-so-stylish diagonal sweep. Besides, two sophisticated IRONY DIAPHANES which include TOBACCO SCENT in dark allure colors and RUBY BRILLIANCE in the aura of fine red wine reflect luxury and graceful temperament.


Since the love for something sweet is boundless, most people can easily be driven if there’s a candy shop, chocolate boutique or pastry heaven in front where you can have unlimited deserts from cupcakes to Macarons. In this collection, three watches CARAMELLISSIMA, PEPPERCORN and SPRINKLED with designs of popular sweets are featured. In addition, one limited watch DREAMCAKE designed by supreme Swiss dessert master Sara Hochuli will be on sale from Mar. 3.


Themed as the irresistible charm, SUMMER CLASSICS explores the full range of brilliant metallic surfaces, from glitter and glitz to smooth mother-of-pearl, among which DORATA designed in full gold-colored leather, adding a touch of wealth and rank.


Micropatterns, which play an important role in trend setting, have jumped from ties to current fashion pieces. This time Swatch applied it in its watch design, expanding microprints from dials to bezels, cases and straps. Standing for a sense of timeless elegance, it highlights a royal pair of blue and white polka dot print and Prince of Wales chick in black and white.


Swatch Flagship store:
Add: Shop 2A, LHT Tower, 31 Queen’s Road Central, Central
Tel: 2510-5242