H&M Studio brings nonchalant elegance to Paris for Autumn 2014

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hm-fashion-show-troian-bellisario-miranda-kerr-wearing-hm-jourdan-dunn-wearing-hm-jessica-alba-wearing-hm_lowH&M Studio, new name for H&M’s seasonal limited edition collection of key pieces and hottest looks, presented its autumn 2014 catwalk show on the night of Feb. 26 at the Grand Palais during Paris fashion week. The show attracted more than 600 guests, including Miranda Kerr, Jessica Alba and Solange Knowles.

Available in around 250 stores worldwide, the new collection that brings nonchalant attitude will be on from Sep. 4, 2014. By matching slip dresses and draped tops under men’s blazers, biker and aviator jackets, the mood of the collection is dominated by a mix of feminine with masculine style.

In terms of fabrics, silk crepe, silk satin, fine cashmere and velvet are featured while fake fur coats add texture, with detailing from sequin and stone embroidery.

hm-fashion-show-cecile-cassel-wearing-hm_lowThe time-honored Grand Palais was transformed into an abstract cityscape with graphic architectural lines for the show. There, a stage was at the head of the space where French star HollySiz gave a live performance.

“I loved the mix of feminine and masculine for autumn at H&M Studio. Slip dresses and draped tops are the new essentials, especially when worn with blazers or biker jackets. It’s about taking the Parisian spirit and bringing it to the H&M world,” says Ann-Sofie Johansson, Head of Design, New Development.

Star guest Miranda Kerr said that she felt good to be at H&M Studio in Paris to see limited edition collection. “H&M is such a wonderful brand – it’s affordable, wearable, and very fashion forward,” she added.


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