Hardy Amies SS 2014

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In 1945, Hardy Amies settled on No.14 Savile Row, the beginning of a remarkable tradition of creating classic, marvelously tailored clothes fitting for any areas and activities. Today, a new era of innovative ideas swipes through the city, inspiring and giving new life on the contemporary London lifestyle. Riding this trend, Hardy Amies sets out to explore the new possibilities of these creative hubs.

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Perceived as an authority on British menswear, Sir Edwin Hardy Amies (17 July 1909 – 5 March 2003), understood the rules of dressing whilst keeping a close eye on the growing trends. His legacy is well respected and for the Spring Summer 2014 Collection Hardy Amies follows the roots on Savile Row where it all started.

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The Hardy Amies Spring Summer 2014 menswear collection brings you a complete summer wardrobe for a modern London lifestyle. The lightweight outerwear, loose knits, casual shirting and the English accessories supports the classic British gentleman tailoring of Hardy Amies giving the iconic style a playful modern twist!

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The Collection began when referenced by Saul Bass surfaced in the Hardy Amies archives. Famous for his film artwork Saul Bass Amie’s Fragrance advertising and an ‘HA’ monogram in the late 1950’s. The season’s color palette is influenced by his works which include ‘The Man with the Golden Arm’ which was used in the opening sequence to the classic movie “Psycho’ by Hitchcock.

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Available in Lane Crawford in Time Square, Causeway Bay, the new ready –to-wear collection will definitely help you dress the part to many occasions! If you’re thinking of getting something more unique, Hardy Amies also provide a tailoring service. This is not known to many people, but Hardy Amies has kept their service of custom tailoring to further create the perfect fit for you and any events or parties you’ll be attending!