Asian Design Power x Giordano – Life is a Journey

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1bAfter succesfully launching “Pass the Torch, Play it Forward” campaign with 20 legendary and up-and-coming designers in 2013 with an aim to promote creativity and positive energy, this year, instead of focusing on the local market, the campaign has been spreading the whole Asian area, with 11 creative units from different Asian countries under the theme “Asia Design Power x Giordano – Life is a journey”.

Through the concept of journey, Giordano hopes that everyone can feel the world around us with hearts so that the magnificence and splendor of lives can be enjoyed to the fullest.

1aThe tees designed by 11 units were showcased last week with guests being invited to the opening ceremony of “Asian Design Power x Giordano Pop-up Store and Exhibition”. Celebrity guests include photography artist Wang Chien-yang, Image Girl Chrissie Chow, fashion designer Dorian Ho, stylist Tina Liu.

The special and creative designs from these Asian units provided us with different perspectives on how we view the world and ways of living. To illustrate it more powerfully, up-and-coming Taiwan contemporary photography artist Wang Chien-yang was invited, collaborating with Chrissie Chow as model on the printing ads.

Starting from Mar. 5, “Asian Design Power x Giordano Pop-up Store and Exhibition” is launched in the city’s most iconic creative center – “PMQ”, which the intersecting point of Chinese and Western as well as the old and new culture, with an air of literary and art mix. In addition, a pop up store will also be set up in Giordano Tsim Sha Tsui flagship store to showcase artsy installation and Wang Chien-yang’s artpiece “Toys Planet” travelled all the way from Taiwan.
Add: S109 & S110, Level 1, Block A, PMQ* 35, Aberdeen St, Central