A Boy Named Sue: Spring 2014 New Arrivals

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Popular eco-friendly online store A Boy Named Sue is now proud to announce its new 2014 spring collections featuring eco-chic brands from around the world, including Ace & Jig, Isabell de Hillerin, The Say, Svilu and Thu Thu.

“A Boy Named Sue is about clean, simple and beautiful pieces with a slightly tomboyish aesthetic,” say co-founders Sam Wong and Tania Reinert. “For Spring 2014, we have key items that showcase how beautiful style can also be environmentally sustainable, as well as signature pieces like a classic biker jacket and statement semi-precious stone necklaces.”

A Boy Named Sue 2014 New Arrival Brands:
Ace & Jig

SP14 LOOK 5 highresSP14 LOOK 10 highres
This American brand imported woven fabrics from India, making them into functional yet stylish everyday pieces.

Isabell de Hillerin

Set up in Germany, this brand features minimalist design which, infused with contemporary and sustainable fashion, shows elegance and vigour.

The Sway

Focused on a cool and nuetral look, this American brand mixed edgy style with sustainability. The crop biker jacket made from quality up-cycled leathers and linings is the best-selling signature piece.


9 svilu.
A touch of villatic temperament can be felt wearing this brand, which not only offer eco-friendly sensitivity, but also brings modern dressing.

Thu Thu
A synthesis of tradition and modernity. The handcrafted Vietnamese embroideries applied on modern urban cutting create speicial aesthetic.


Website: www.aboynamedsue.co
Showroom: Suite 27A, 99 Caine Road, Mid-Levels (by appointment only)