Erbert Chong SS14

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erbert0001Local brand Erbert Chong, which is named after its founder and designer, mixes ambiance of Hong Kong colonial period with neoteric cultures. The brand illustrates the elegant and avant-guard aspect of Asia while respecting the legendary traditions of Hong Kong in a universal aesthetic.

The brand got inspirations from people, matters and places throughout Chinese and western cultures, ranging from women in qipao and high heels to seafood shops in English architecture.

Having lived in New York, Paris, Germany and Hong Kong, Erbert experienced different cultures and soaked them up as designing inspirations. He deeply believes that women should be proud of their bodies and embrace their lines by wearing suitable clothes and accessories. With strong feminine style, the brand accentuates simpleness and personality by choosing handmade fabrics from Paris and traditional Chinese textiles.

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The iconic handbags are structured with geometric architectural elements and exude a sense of effeminate luxury. The first collection “Safari54” based on the fun disco culture of Studio54 in 1970s’ New York features strong silhouettes with beiges and blacks as dominant colors.

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The brand’s emblem combined the simplified Chinese character of Erbert’s surname Chong with his English initial, meaning the collaboration of traditional cultures and modern elements.

 

STUDIO: 16C KING PALACE PLAZA, 55 KING YIP STREET, KWUN TONG
SHOWROOM: 25FL TIN ON SING COMM. BLDG., 41-43 GRAHAM STREET, CENTRAL