LONGINES Grand Opening of the Largest Flagship Store at Star House

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Known for their tradition of elegance and exquisite timepieces, Longines has a planted an international presence in 130 cities around the world. On the crowded Salisbury Road here in Hong Kong, they are opening the 12th flagship store in Hong Kong and Macau.

Shop 3

To celebrate the Star house flagship store, Longines’ Ambassador of elegance Aaron Kwok, and Christine Kuo were invited celebrate the occasion. 15 timeless vintage watches from the Longines Museum were presented to show the world a glimpse of the 180 legacy the brand has left in history.



A famous model from 1913 was introduced by Christine. The watch is one of the first wrist chronographs of Longines, fitted with the 13.33Z movement. The LONGINES Colum-Wheel Single-Piece Chronograph, a re-edition of the 1913 model was presented by Aaron. Although separated by a century time, both pieces share its perfect combination of classic elegance and modernity shining on the long commitment to watch making tradition and elegant aesthetics of the brand.



The two-storey boutique covers a mass surface of 314m2, making it the largest flagship of the brand worldwide. Carefully designed around the brands signature “Elegant Wave” concept, the simple décor of the store combines certain elegance with modernity.

LONGINES Historical Timepieces Exhibition

Date: 13 to 21 March

Address: LONGINES Star House Boutique

Shop G01A, Star House, 3 Salisbury Road, Tsim Sha Tsui


LONGINES Flagship store

Address: Shop G01A, Star House, 3 Salisbury Road, Tsim Sha Tsui

Tel: (852) 2295 3700