LAB Concept Presents CHEAP MONDAY

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As a supervisor of fashion and trend, LAB Concept has always been the spot for fashion lovers to search brands around the world. On Mar. 18, this contemporary fashion, beauty, and lifestyle retail destination was excited to announce the launch of Swedish brand Cheap Monday pop-up shop at its Queensway Plaza, Admiralty.

Famous for the black and white skull logo, Cheap Monday advocates rebel and edgy attitude by its unique design and bold style.

Adoring conceit and self-worship, Cheap Monday shows the rebel, audacious and frank personalities with their exaggerated silhouette, loose cutting and edgy patterns. Using black, white and grey as key colors, three playful and fun collections are featured: Exaggerated Silhouette, Fragmented Reality and Buffalo Riot.

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Exaggerated Silhouette
Filled with patterns, floral prints and wide stripes, this collection accentuates the contrast of silhouettes via distinctive double couture design.

Fragmented Reality
Themed as fragments and embellished with golden elements and rivets, this collection mixes repetitive prints and patterns with patchwork and pierced details.

Buffalo Riot
To accentuate the topic “more is more”, the collection features bold and brash style with bright orange, gold, blue and soft pink as the main pallette. In addition, neutral style denims are designed with signature patterns from 90s with strong street bold looks.

Cheap Monday SS 2014 pays tribute to the real self and narcissism of our time.
Store Information:
Add: Lab Concept, Queensway Plaza, 93 Queensway, Admiralty
Tel: 2118 3599

Add: G/F, 12 Gough Street, Sheung Wan
Tel: 2116 4697