45R — A Tale of Karuizawa

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45R_Gauze Floral Scarf_HKD3495Karuizawa, which used to be a place for missions, gradually became the settlement for artists, cultural workers, and businessmen, who led a leisurely and relaxed life by playing, dressig up. The spring summer collections for 45R, mixing vintage and elegance together, pays tribute to their passions for life.

It feels like giving new year greetings for 45R to make denim with new shades, a must-do for every year. For this collection, the palette of the brand mainly features baby blue, in accordance with the sky color in spring, to welcome a pleasant and cheerful new year. A sense of hippie style can be felt wearing the standard 5-pocket jeans while elegance is revealed if you match formal shoes.

People like wearing clothes made of sackcloth in order to persue a meaning of wearing as sack is the origination of cloth. To inherit this concept, 45R presented a variety of sackcloth wears, including woven linen, twill linen, denim linen and print linen, which combined the materials used 100 years ago with modern technology to make classical vintage pieces that can go for generations.45R_Indigo Gima Tweed Flower One-piece_HKD8495 (2)

To imply the blossom of spring and attract customers, 45R applied new technology to fully showcase all kinds of floral prints for more graceful look. The jacqared weave embroidery that looks stylish but easy to wear fits mature working ladies.

During the times when people celebrate important festivals in Japan, 45 R is launching “T-shirt in mind” for a month with signature Indian Khadi T-shirt made from print painting, which uses seven colors symbolizing spring to create a cozy and warm feel.

For men’s collection, THE “Blue Marine Tradition” collection used Indigo as main materials for traditional men’s wear, including Swaring top, Oxford shirt, Linen Tweed and Linen Aloha shirts, all in different shades of blue, where the “Cruise Line” collection is a combination of nolstagic and modern elements.

 

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