Jessica SS 14 Collections

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When we refer spring and summer as warm and blossom time, some brands would rather spiting them deliberately, telling us the difference between the two seasons, as in Jessica, which takes on a backdrop of romantic vintage floral setting for spring while strong influence of modern ethic boho for summer.

Under the theme of vintage romance, The spring collection uses delicate embroideries and fine laces to create a modern vintage elegance with colors such as pink and lime mixing with 1950s silhouette. On the contrary, summer collection continues the ethnic theme with a feminine spin to recreate the 1970s grunge hippie look.

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In terms of color, the season opens with red, white and navy for pre-spring while pinks and yellows dominate the spring season, where vintage romantic mood is accentuated by the opulently decorated yellow lace devore signature A line dress, and the frosted pink cropped jacket and shorts with ethnic influenced embellishment.

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An important trend for the season are floral patterns with the newest interpretation mixing pattern on pattern. Floral and check patterns in a pink and black 50s garden dress with a black transparent yoke is one of the theme dresses. Plus, the yellow and green floral dress exemplifies the vintage glamour vibe. For summer collection, designers play with animal print such as the large monkey panel print and the allover tiger pattern.

For fabrications, designers focus on textures and novelty fabrics. In addition, lace still plays the key role in making the romantic mood of Jessica, of which a wide variety is added with elements and techniques to create vintage feel.


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