HUGO BOSS Celebrates the Opening of Two BOSS Stores in HK

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HUGO BOSS held a ceremony on Mar. 27 to celebrate the grand opening of the two new BOSS Stores in Hong Kong’s prime busy centers. Located at Central Building and on Canton Road respectively, both the stores, following new-generation store concept, have been adopted as flagship locations globally.

BOSS_FLAGSHIP_STORE_OPENING_HONGKONG_05The openings was highlighted by a ribbon-cutting ceremony at the Central Building store, which is the largest BOSS Store in Asia Pacific region with a space of 1,030 square meters. Following the ceremony, an after party was launched at the “Pier 7” where guests enjoyed a panoramic view of the Victoria Harbour and nighview of Hong Kong.

An array of national and international celebrites and guests attended the event, including Jason Wu, the newly appointed Artistic Director of BOSS Womenswear.

Hugo Boss Star Ferry 3Inspired by the store concept, the cocktail and dance area of the party was designed with black steel grids with LED strips and exquisite fabric wall panels filling up the ceiling to create a dimensional environment representing HUGO BOSS’s contemporary sophistication. Also, a star ferry wrapped in bold BOSS elements made the rounds along Victoria Harbour.

“We are pleased to open two new BOSS stores in Hong Kong, which demonstrates our belief in the robustness of the future in this commercial hub of Asia. This region continues to prosper and show remarkable growth, and today marks a significant milestone for the brand. ,” says Dr. Gerrit Ruetzel, President and CEO Asia Pacific, HUGO BOSS Hong Kong Limited.


Store Information:
Add: 122-126 Canton Road, Tsim Sha Tsui
Add: Central Building, 1-3 Pedder Street, Central