DVF — Journey of a Dress

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unnamed (1)To celebrate the 40th anniversary of the wrap dress, DVF is excited to announce its partnership with global style influencers to send iconic dress from country to country. This influential journey of a dress will be documented through media of all kinds including words, photos and videos on DVF YouTube channel.

Meanwhile, the brand’s retrospective exhibition will be held at the Wilshire May Company Building in Los Angeles in honor of the timeless wrap style, which for four decades, is the foundation of DVF and trend for woman wanting to be sexy and effortless.

On the journey, Coco Rocha shared a video capturing the wrap around New York City as well as her own “wrap story” experience with the dress. Other guests include actress Emma Robers, model Jourdan Dunn, interior designer and fashion blogger Aimee Song etc.

“I’ve been privileged to know Diane for nearly all of my career,”said Coco Rocha. “She’s a wonderful woman and pillar of the American fashion industry. The journey of the dress is really the journey of Diane and of American Fashion over the last four decades. I’m really honored that I can share in the celebration of this milestone, and be a part of the continuing history of a living legend and one of the finest creations.”


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