Adidas New Women SS14 Collection

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Adidas Women has presented its latest spring summer 2014 collection featuring an array of sportswear styles and footwear. The new collection, including Climachilltm, adipure, Trainer, and adipure Crazy quick, combines functionality with mix & match versatility for a truly sleek look.

Due to the success of previous women’s campaign, for new women’s collection adidas again taps the brand’s highly popular faces Annie Liu and Fiona Sit, who effortlessly illustrate the adidas optimistic spirit of the “all in for #mygirls# with their energetic personality and free-spirit attitude.

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Through a dynamic play of polka dot, stripes, and rich textures in opulent color, the new adidas women SS14 collection shows true individuality where practicality meets modern aesthetics. The palette features summer colors such as tropical lime, blossom cherry pink, azure blue and a black & white for mix match.

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Revolutionary active cooling technology Climachilltm is used by adidas to build on its technical superiority, which provides an instant “chill” effect and which can keep athletes’ body temperature in warm conditions.

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Other technology used include ClimaLite® and ClimaCool® technology, of which the former is used in tees, tanks, running shorts, pants and tights for ultimate breathability while the latter enhances comfort by drawing heat and moisture away.

The new adidas Women SS2014 collection is now available at the adidas Mongkok Megastore, GigaSports, adidas shops, Sport Performance Centre, the new adidas Women Concept Store and designated retailers.