Tang Wei Joined Rado as new brand ambassador

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M080307Prestigious Swiss watchmaker Rado is now proud to announce Tang Wei, one of China’s most famous actresses, as their new global ambassador. The talent, graceful look and reputation for challenges and pushing boundaries of this award-winning movie star goes in accordance with the Rado’s brand spirits.

The three year partnership was announced in a special way in Shanghai with a photo shoot of Tang Wei wearing the latest high-tech ceramic models from Rado Esenza Ceramic Touch to show the brand’s supreme design and masterwork. Also, Tang Wei will be the star of future advertising campaign to interpret Rado’s international masterpiece with her visual image.

1“We are very proud to be able to announce Tang Wei as an ambassador for Rado today. She is not only a very talented actress, but also someone who has shown great determination and hard work to achieve success. We admire this greatly and believe that she reflects the values that are important to Rado as a brand. We are delighted to have her as part of the Rado family,” Rado CEO Matthias Breschan said at the event.

Impressed with the new Rado collection, Tang Wei commented said the watches were beautiful and versatile, and also very comfortable to wear. “It is also important to me that Rado as a brand is focused on the future, and is known for breaking boundaries and overcoming challenges. I am very happy to become a part of the Rado family.”
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