Marimekko 2014 AW Collection

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Throughout its history, Helsinki has been a melting point of Scandinavian and Slavic influences, and it was this heritage Marimekko drew upon for its fall-winter collection. Under the helm of Noor Niinikoski, Marimekko has released a collection based on the Finnish pursuit of practicality and minimalistism, yet richly displaying an understnading of Slavic art and African aesthetics.

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The entire collection had a global bohemian feel, very much inspired by different cultures from around the world. This acute consciousness of an emerging globalized fashion sphere was also shown by Marimekko’s environmental awareness. Together with Aalto university, the Allu dress was created using a pioneering loncell fibre created from Finnish pulp mills. Not simply more ecological than cotton, this also showed Marimekko’s awareness of local industry and showed its awareness of trends both local and abroad.

 

For this new series, art and design was merged to be perfect for the fashion-conscious wanderluster. Prints charmingly named Potti, Kilini (tinkling), Hilu and Kolikko were seen on winter-ready fabrics such as satin and velvet, as well as layering pieces in cotton. Laava, inspired by the dynamic nature of Finland’s landscapes, could also be seen as the inspiration behind flickering abstract illustrations.

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Printed on a double-sided jacket, Viipuri, the Finnish name for the Russian town of Vyborg, shows the merging of distinctively Slavic florals on a oriental-inspired silhouette. It would be perfect layered with a matching shift or with a simple tee and jeans, making this a perfect travel piece to own. Similarly, the 10tikkua print, inspired by the casual discarding and placing of cocktail sticks, is here seen on mod shifts as taking on a batik inspired mood. It would easily be taken from winter paired with a leather jacket and pumps to summer worn by the pool with simple leather sandals, or across different continents from Asia to Africa.

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Exemplifying monochrome minimalism at its best, the Tiiliskivi print comes on cotton dresses and bamboo viscose/cotton blend knits, which in hotter climes would be a perfect cover-up for indoors or when transitioning into fall. Other highlights include the always-classic twisted stripe print for a tongue-in-cheek nautical look, or the Taysi nolla print for Scandinavian coolness.

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To lend Marimekko’s signature charm and quirkiness is the Taivasalla collection, a beautifully poetic phrase which means ‘under the open sky’; a series of wooden necklaces, bracelets and earrings inlaid with bold pops of color, these would brighten up a dreary winter and gleam under summer sunlight equally well.

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Written By: Elizabeth Cheung

 

Store Locations

MARIMEKKO – CITY PLAZA STORE

SHOP 204-205, 2/F, CITY PLAZA

18 TAIKOO SHING ROAD

TAIKOO SHING, ISLAND EAST

+852 25628118

MARIMEKKO – ELEMENTS STORE

SHOP 1011-1012, THE ELEMENTS

1 AUSTIN ROAD WEST

TSIM SHA TSUI, KOWLOON

+852 27019288

MARIMEKKO – LEIGHTON ROAD STORE

42-52 LEIGHTON ROAD, CAUSEWAY BAY

LAI CHI BUILDING, SHOP 42, G/F