SPORTMAX CODE 2014 AW Collection

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In the coming season, style of Sportmax Code, the youngest line of MaxMara, is youthful and energetic as usual. Different types of fabrics are used to mix and match in order to create contemporary looks. Focus of the season would be patterns. Since British style is always one of the featured trends in winter, classic floral and grid prints are integrated into the designs. Using plentiful colour tones like honey, pink and blue, the entire collection is more vivacious than ever.


The first highlight is skater dress with simple but great cutting. It perfectly outlines the body curve with belt. Moreover, the high waisted leather skater skirt could be matched with various tops like leopard print silk shirt, grid print sweater or simply a t-shirt, creating a laid-back yet chic and slender look. If you want a softer casual boyish style, femininity does not have to be forfeited by wearing grid print top and leopard baggy trousers.

SPORTMAX CODE_SC15371_002_$4680

Showing the alluring side of girls, cutesy floral print appears either on sweat shirt or skirt. The designs are eye-catching and girls would be easily in the spotlight. Cool hues like purple, dark blue and green gold are used to signify the arrival of freezing winter. One of the featured items would be the glamorous three colour striped (black, purple and blue) dress. The dress is made of shiny silk and collar is decorated with semi-precious stones, which conveys aura of elegance and romance.


Apart from the modish styles, the brand has designed several clothing with classic geometry patterns on like lozenge, houndstooth and stripes, as to create the popular vintage British looks. The clothes are finished with refreshing colours such as sky blue and pink. How could fashionista survive without overcoat in winter? A pink houndstooth dress and pink wool coat would add cuteness and gracefulness into the total look.


Store Address:

Shop 231, Pacific Place, Admiralty