Second Alexander Wang Boutique in Sogo

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Second freestanding store of the prevalent New York Brand Alexander Wang has officially stationed itself in Sogo, Causeway Bay on August 29th.  Another easily accessible destination is offered to Hong Kong Islanders for purchasing its latest collection with the brand’s well-known “model off-duty” style.

Alexander Wang Sogo Store Image_2The 815 square foot new store features a minimal interior without extra decoration. The calm and streamlined design is coordinated with monochrome shades. Polished surfaces, clean lines and uncluttered space have created a contemporary and chic ambience. A “Turn it on” campaign has been jointly established by Joyce and Alexander Wang to celebrate the new boutique opening. Shoppers will receive an exclusive gift, limited edition LED light wand upon any purchase in Sogo store. The special giveaway will be available on a first come first served basis, starting from 1st September.

Light Wand_005Another highlight is the Alexander Wang Fall 2014 Ready-to-Wear Collection. Some clothes are accented with playful details like snap pockets for smartphones, notebooks and lipsticks. Moreover, the selection is refined in a sporty way. Dresses, skirts and silk jackets are decorated with mountain scenery or geometric prints. Long leather boots and characteristic outerwear would be the focal point in the coming season.

Alexander Wang_Black jacket with red,blue print on the bottom_HKD23300

Written By: Angel Yau

 

Shop Information

Address: Shop 1-06 & 07, 1/F, SOGO, Causeway Bay

Tel: 2813 4768

Business hours: 10:00 – 22:00