Tod’s Dots of Life Exhibition

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As the digital era unfolds itself upon us, the way we deliver stories and messages change.  Exploring the possibilities of the digital world, Tod’s presents to you the “Dots of Life” interactive photo gallery.  The project originally started with 90 trendsetting bloggers interpreting the brands infamous Gommino shoes, highlighting its iconic rubber sole composed by 133 ‘dots’. The idea escalated rapidly creating a community of fans of the Tod’s Gommino shoes sharing images dedicated to show off the beauty and craftsmanship of the shoes.

QiqiNick Cheung Ka Fai

On the 10th of September, Tod’s held a special event inviting many local celebrities and bloggers to show off their personal interpretations of the brand’s footwear. Invited guests include Sean Lau, Nick Cheung, Jennifer Tse, Hilary Tsui, Kathy Chow, Qiqi and many many more!

Sean Lau Ching WanKathy Chow

The Dots of Life exhibition opened to public on September 11th 2014 at the Landmark Atrium, showcasing different interpretations from celebrities, bloggers and fans on the Gommino shoes. At the exhibition, there will also be a live showcase of the manufacture of the Tod’s Gommino shoes so fans can look at the behind the scenes of the making of the iconic Tod’s footwear.

Tod's Dots of Life- Setup 1

The exhibition will run from September 11th to the 13th, visitors who upload their personal interpretation of the Gommino shoes to instagram with the hashtags “#todsgommino” and “#dotsoflife” will have their pictures linked to Tod’s official webpage for a official selection to win a chance to have their style shown in the exhibition digital wall!