DAKS 120th Anniversary Exhibition at Pacific Place

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Leading British classic brand, DAKS, celebrates their 120th anniversary with the launch of the DAKS 120th Anniversary Exhibition. The exhibition is held at Hong Kong’s luxury shopping hotspot, Pacific Place’s LG1 Garden Court. Lasting for 5 days, the exhibition is split into 4 groups; The History of the Brand, The Autumn Winter 2014 Collection and 120th Advertising Campaign, DAKS Limited Edition TEDDY BEAR Museum, and Renowned Illustrator Lizzie Mary Cullen’s beautiful designs for DAKS stores in Hong Kong.

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The first zone, tells the tales of the brand’s origins and achievements dating back to 1984, when Simeon Simpson established a bespoke tailoring factory supplying top quality men’s clothing shops. Upon learning the origins and policies of the brand, you will find that the brand, up until today, is still based on the philosophy of “Seeking Perfection” and follows the principles of “High Quality and Fair Price” which has earned them the privileged position as supplier to the Royal Households since the 50s.

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The next zone is the Autumn Winter 2014 Collection and 120th Anniversary Advertising Campaign. Known for being a quintessentially British luxury label, DAKS Autumn Winter 2014 Menswear Collection brings back iconic pieces with fabrics that represent the true British style. The color palette of the collection uses resembles the brands signature House Check hues of camel, Vicuna and Black, with touches of sophisticated green shades. To celebrate the 120th Anniversary, DAKS advertising campaign features British music and fashion icon, Paul Weller and his daughter Leah Weller. Across different online platforms there will be exclusive performances of Paul Weller’s classic songs for the brands Collections this year.

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Since 1996, every Christmas Eve DAKS has launched limited edition TEDDY BEAR series, celebrating the Christmas seasons with traditional English styled teddy bears. During the exhibition, visitors and shoppers will be able to look back into the brands traditions and review the previous teddy bears, as well as the 2014 bear which will be exhibited first in Hong Kong!

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And finally, DAKS collaboration with renowned illustrator Lizze Mary Cullen will feature Lizzie’s marvelous pieces which will be decorating DAKS stores around Hong Kong. The designs are wonderfully imbued with the brand’s values and classic elegance combined with a mix of the brands forward thinking modernity.

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Exhibition Details:

Date: 15th – 19th October 2014

Location: LG1 Garden Court, Pacific Place, Admiralty

Opening Hours: 10:00 – 22:00