MCM – Launches AW15 Bionic Collection Short Movie Starred by K-Pop EXO

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The German luxury purveyor MCM revealed AW2015 Bionic Collection with a bold and dynamic campaign starring the South Korea K-Pop band, EXO. Communicating both the brand’s founding tenets of innovation and modernism, the EXO boys emphasize the products distinctively. And the short movie of EXO and Bionic Collection has already released as well!
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Following the depths of high tech innovative lifestyle and new school luxury MCM reinvents its iconic M typography motif on the Bionic collection that represents an integration of material and design in an abstract style. The unisex Bionic Collection suited for the millennial, forward-thinking mind-set. Inspired by the interior light paneling on spaceships the signature line is crafted by high-tech three-dimensional surface-design material which provides ultimate durability and water resistance.
Bionic Collection now available in Hong Kong Flagship and Boutiques.
K.C.

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